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Latest research and trends from around the financial advisory business, updated regularly highlighting stats, charts, infographics and all things data.

The latest 529 college savings plan data

Plans ranked by assets, plus ranking the top direct- and adviser-sold plans

Sep 6, 2015 @ 12:01 am

By arjuna-design Data and Liz Skinner

Americans continue to save for steep college costs through tax-advantaged Section 529 savings plans. Virginia's CollegeAmerica plan, an adviser-sold program managed by merican Funds, remains the nation's largest with nearly $50 billion in assets. The next largest college savings plan sold through financial advisers is Maine's NextGen College Ivesting Plan Select, which has $8 billion in assets. The top program that's sold directly to consumers is New York's 529 Program, which is managed by Ascensus and contains $16.4 billion in assets. That particular plan also ranks among the top five performers in its class over the last three years, as does the version of the CollegeAmerica plan in Virginia that's sold by registered investment advisers.

StateProgramManagerAssets ($M)
VACollegeAmericaAmerican Funds$49,770.8
NYNew York's 529 Program (Direct)Ascensus$16,406.2
NVThe Vanguard 529 College Savings PlanAscensus$10,900.9
NHUNIQUE College Investing PlanFidelity Investments$10,229.9
UTUtah Educational Savings PlanUtah Educational Savings Plan$8,437.7
MENextGen College Investing Plan SelectMerrill Lynch Pierce Fenner & Smith$8,223.1
CAScholarShare College Savings PlanTIAA Tuition Financing Inc.$6,489.4
MAU.Fund College Investing PlanFidelity Investments$5,003.7
OHBlackRock CollegeAdvantage 529 PlanBlackRock Advisors$4,779.5
NHFidelity Advisor 529 PlanFidelity Investments$4,413.9
MIMichigan Education Savings ProgramTIAA Tuition Financing Inc.$4,248.1
ILBright Start College Savings (Direct)OFI Private Investments Inc.$3,765.8
COScholars Choice College Savings ProgramLegg Mason Global Asset Allocation$3,661.3
NYNew York's 529 Program (Advisor-Guided)Ascensus$3,599.2
MDMaryland College Investment PlanT. Rowe Price Associates Inc.$3,542.8
AKJohn Hancock Freedom 529T. Rowe Price Associates Inc.$3,469.0
NJFranklin Templeton 529 Coll Savings PlanFranklin Templeton Distributors Inc.$3,298.2
VAVirginia529 inVESTVirginia College Savings Plan$3,098.5
KSSchwab 529 College Savings PlanAmerican Century Inv Mgt, Inc.$2,796.7
NVUSAA College Savings PlanAscensus$2,488.5
CTConnecticut Higher Education TrustTIAA Tuition Financing Inc.$2,393.3
COCollegeInvest Direct PortfolioAscensus$2,349.4
WIEdvest 529 PlanTIAA Tuition Financing Inc.$2,305.1
MOMOST Missouri's 529 PlanAscensus$2,236.7

Most current assets available as of Aug. 19. Source: Morningstar, Inc.

529s ranked by assets


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